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AI Websites and Tools•November 12, 2026•11 min read

30 Claude Prompts for Small Business Owners (Copy and Paste)

30 Claude Prompts for Small Business Owners (Copy and Paste) — YouMaximize blog cover

Most small business owners try Claude once, type “write me a Facebook post”, get something bland, and go back to doing it themselves. The problem is rarely the tool. It is the prompt.

The prompts below fix that. There are 30 copy-paste Claude prompts for small business owners, grouped by the jobs that actually eat your week: answering new enquiries, following up, customer service, marketing, your website and Google profile, and admin. Each one tells Claude who you are, what you want and what a good answer looks like. Swap the [square brackets] for your details and they work on the free plan.

At a glance

  • What you get: 30 prompts, one per box, ready to copy
  • Cost: works on Claude Free; Pro is $20/month billed monthly (as of November 2026)
  • Time: 2 minutes per task once your business details are saved
  • Best for: clinics, law and accounting firms, home services, estate agents, small agencies

How to get better answers from any Claude prompt

Give Claude the same three things you would give a new assistant: context (your business and customer), the task (one clear job), and the format (length, tone, what to leave out). Vague in, vague out.

The quickest win is to stop retyping your business details. Claude has Projects: workspaces with their own instructions and uploaded files. According to Anthropic, Projects are available on all plans, and free accounts can create up to five. Paste the starter prompt below into a Project’s instructions once, and every prompt in this list gets sharper.

Starter · Save as Project instructions

You are helping me run [business name], a [type of business, e.g. family dental clinic] in [city]. Our customers are [who they are]. We sell [main services] and our prices start at [price]. Our tone is [friendly, plain, no jargon]. We reply to enquiries on [WhatsApp / email / phone]. Always write in [UK / US] English, keep messages short enough to read on a phone, and never invent prices, offers or facts. If you need a detail you don’t have, ask me first.

Weak prompt Strong prompt Why it works
Write a reply to this customer Write a WhatsApp reply under 60 words to this new enquiry, answer their question, and end with one question that moves them to a call Sets channel, length and the next step
Make a social post Write 3 versions of a Facebook post for homeowners in [area] about [service], each under 80 words, no hashtags Names audience, length, and gives you options
Improve my website Here is my homepage text. List the 5 changes most likely to get more enquiries, in order of impact Gives material, a goal and a ranked output

Claude prompts for answering new enquiries (1-6)

This is where AI pays for itself fastest. A lead who waits hours for a reply often books someone else, which we cover in speed to lead. These prompts help you send a good first reply in seconds.

1 · First reply to a new enquiry

Here is a new enquiry: “[paste message]”. Write a reply I can send on [WhatsApp / email]. Thank them by name, answer their question in one or two sentences using only the facts in my instructions, and finish with one simple question that helps me book them. Under 70 words.

2 · Reply library for common questions

List the 10 questions new customers ask a [type of business] most often before booking. For each, write a short, friendly reply I can save as a quick reply. Leave [square brackets] wherever I need to add my own price, hours or policy.

3 · Qualifying questions

I keep wasting time on enquiries that are not a fit. Write 5 polite questions I can ask a new lead for [service] to find out their budget, timing and what they need, without sounding like an interrogation. Then write them as one short message.

4 · After-hours auto reply

Write an out-of-hours auto reply for [business name]. Say when we will reply (we open at [time]), give a link to [booking page / price list] so they can get started, and ask one question about what they need. Warm, under 50 words.

5 · Turn a voicemail into a reply

Here is a voicemail transcript from a missed call: “[paste]”. Summarise what the caller wants in one line, then write a text message I can send back now that confirms I got their message and offers two times to talk.

6 · Price question without scaring them off

A lead asked “how much does [service] cost?” Our price depends on [factors]. Write a reply that gives an honest starting price of [price], explains in one line what changes it, and invites them to a quick call or to send [photos / details] for an exact quote.

Shortcut: once Claude writes your best replies, save them as WhatsApp Business quick replies or auto replies. Our guide to WhatsApp auto reply for business shows where each one goes.

Prompts for following up with leads (7-11)

Most sales are lost in the silence after the first reply, not in the reply itself. These prompts write the follow-ups you know you should send but never get round to.

7 · Three-message follow-up sequence

A lead asked about [service] [number] days ago and has gone quiet. Write 3 follow-up messages for day 2, day 5 and day 12. Each under 50 words, each with a different reason to reply (a helpful tip, a quick question, a polite close-out). No guilt-tripping.

8 · Chase a quote

I sent a quote for [job] worth [amount] on [date] and heard nothing. Write a short, friendly follow-up that checks they received it, offers to answer questions, and makes it easy to say no. Under 60 words.

9 · Win back old leads

Here is a list of people who enquired in the last 6 months but never booked: [paste first names and what they asked about]. Write one short personal message for each that references what they asked about and asks if they still need help.

10 · Handle “I need to think about it”

A potential client for our [law firm / agency / clinic] said “I need to think about it.” Give me 3 replies that respect that, ask one gentle question to find the real concern, and agree a time to check back.

11 · Call notes to follow-up email

Here are my rough notes from a call with a prospect: “[paste notes]”. Turn them into a follow-up email that recaps what they need, what we agreed, the price discussed and the next step with a date. Plain English, under 150 words.

For the full system behind these messages, see our guide to automated lead follow-up.

Customer service prompts (12-16)

12 · Calm reply to a complaint

Here is a complaint from a customer: “[paste]”. Write a reply that acknowledges the problem without making excuses, says exactly what we will do ([refund / redo / call]), and gives a timeframe. Do not admit legal liability. Under 100 words.

13 · Reply to a negative Google review

Here is a 2-star Google review of my [type of business]: “[paste]”. Write a public reply under 80 words that thanks them, takes the conversation offline, and shows other readers we take feedback seriously. Do not share any private details about the customer.

14 · Appointment reminder

Write an appointment reminder for a [dental / physio / legal consultation] appointment on [day] at [time]. Include what to bring, how to reschedule, and our cancellation policy: [policy]. Friendly, under 60 words.

15 · Say no politely

A customer asked for [request we can’t do]. Write a polite reply that says no clearly, explains why in one sentence, and offers [alternative].

16 · Ask for a review

Write a short message asking a happy customer for a Google review after [job / appointment]. Mention one specific thing we did for them: [detail]. Include [review link]. Under 50 words.

Marketing prompts (17-22)

17 · A month of social posts

Plan 12 social posts for [business] for next month, aimed at [customer] in [area]. Mix tips, behind-the-scenes, customer questions and one offer. Give each a one-line idea and a draft caption under 60 words. No hashtags, no emoji.

18 · One idea, five formats

Here is a tip we give customers: “[tip]”. Turn it into a Facebook post, a LinkedIn post, a WhatsApp Status line, an email subject line, and a 30-second video script.

19 · Email newsletter draft

Write a short monthly email for customers of [business]. Include one useful seasonal tip about [topic], one piece of news: [news], and one call to action: [book / reply / visit]. Under 200 words, subject line included.

20 · Find out what customers really want

Here are 20 recent enquiries and reviews: [paste]. Group them into the main reasons people contact us and the words they use. Then suggest 5 headlines for my website that use their words, not mine.

21 · Lead magnet idea

Suggest 5 free resources a [type of business] could offer in exchange for an email or WhatsApp number, such as a checklist or price guide. For each, say who it attracts and write the first draft of its title and outline.

22 · Ad copy variations

Write 5 Google or Facebook ad headlines (under 30 characters) and 3 descriptions (under 90 characters) for [service] in [city]. Focus on [main benefit]. No claims I can’t prove.

Website and Google Business Profile prompts (23-26)

23 · Homepage review

Here is the text from my homepage: “[paste]”. Act as a first-time visitor who needs [service]. Tell me in under 10 seconds whether it is clear what we do, who for, and how to contact us. Then list the 5 changes that would most likely get more enquiries.

24 · Service page draft

Write a service page for [service] at [business] in [city]. Include a clear headline, who it is for, what is included, the price from [price], 4 FAQs, and a call to action to [WhatsApp / book]. About 400 words, plain English.

25 · Google Business Profile description

Write a Google Business Profile description for [business] in [city], under 750 characters. Mention our main services: [list], who we help, and what makes us different: [detail]. No links, no phone numbers, no capital-letter hype.

26 · Weekly Google post

Write 4 short Google Business Profile updates for a [type of business], one per week, each under 300 characters with a clear call to action. Topics: [offer], [tip], [team or job photo], [seasonal reminder].

Prompt 25 pairs well with the other fixes in our Google Business Profile optimization checklist.

Admin and planning prompts (27-30)

27 · Plain-English summary of a document

Here is a [contract / supplier terms / policy]: [paste or upload]. Summarise it in plain English in 10 bullet points, then list anything unusual or worth asking a professional about. This is for my understanding, not legal advice.

28 · Write a simple process

Turn these notes on how we [handle new enquiries / onboard a client] into a numbered step-by-step checklist a new staff member could follow on day one: [paste notes].

29 · Job advert

Write a job advert for a part-time [role] at [business] in [city]. Hours: [hours]. Pay: [pay]. Include what the day looks like, what we need, and how to apply. Honest and under 250 words.

30 · Weekly priorities

Here is everything on my plate this week: [paste list]. Sort it into must do, should do and can wait, based on what brings in revenue or keeps customers happy. Then suggest which 2 tasks I could hand to Claude or someone else.

What most guides leave out

Most Claude prompt lists are written for marketers and content creators. They give you 50 ways to write a blog post and almost nothing for the moment that matters most to a small business: a real person asks a question and is waiting for an answer. That is why a third of this list is about replying and following up.

Three other things rarely get said:

  • Claude is only as accurate as what you give it. If your prices and policies are not in the prompt or Project, it may fill the gap with something plausible and wrong. The starter prompt tells it to ask instead.
  • A prompt does not reply for you. Claude drafts the message; you still have to send it. If replies are slow because nobody is watching the inbox, the fix is an auto reply or a lead system, not a better prompt.
  • Keep private data out. Do not paste patient records, client case details or card numbers into any AI chat. Use first names and the minimum detail the task needs.

Watch out: always read AI-written messages before you send them, especially anything about price, legal matters or health. You are responsible for what goes out under your name.

FAQ

Do these Claude prompts work on the free plan?

Yes. Every prompt here works on Claude Free. Paid plans give you more usage, and Anthropic says Projects are on all plans, with free accounts limited to five.

How much does Claude cost for a small business?

As of November 2026, Claude’s pricing page lists Free at $0, Pro at $20 a month billed monthly ($17 a month billed annually), and Max from $100 a month. Team and Enterprise plans are priced separately.

Will these prompts work in ChatGPT or Gemini?

Mostly, yes. The structure of context, task and format works in any AI assistant. You may need to tweak length limits, as each tool has its own habits.

What is the best Claude prompt for replying to leads?

Prompt 1, combined with the starter instructions. It answers the question using only your facts and ends with one question that moves the lead toward a booking.

Is it safe to paste customer information into Claude?

Share only what the task needs, such as a first name and the question. Keep health records, legal case details and payment data out, and check your own industry rules before using any AI tool with client data.

Sources and update notes

Plan prices were taken from Claude’s pricing page, and Projects details from Anthropic’s help article What are projects?, both checked in November 2026. Prices and limits change, so check those pages before you buy. The prompts are our own, written for small business owners.

Last updated: November 2026

Great prompts help. A system that replies for you helps more. We build lead systems that answer every enquiry in seconds on WhatsApp, SMS or email, even after hours. In a free 15-minute review, we will show you where leads are slipping through.

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